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FilmL.A. e-News • Summer 2006
 
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Message from the President...
  . February 22, 2006 was FilmL.A. Day in Los Angeles
The past several months have been an especially exciting time for the team at FilmL.A. We celebrated our new name and new downtown headquarters with a re-launch gala attended by Mayor Villaraigosa, Councilman Ed Reyes and other dignitaries. The party was held on February 22, 2006, which was dubbed "FilmL.A. Day" by joint proclamation of the City and County of Los Angeles.

Building on this goodwill and momentum, we have made significant progress in our efforts to improve just about every aspect of FilmL.A.’s operations. We recently implemented new training programs, expanded our customer satisfaction surveys and began development of customized, state-of-the-art permitting software. We’re working on these and other initiatives as we continue to fulfill our core functions of providing expert, one-stop permit processing, neighborhood notification, data gathering/reporting, troubleshooting and dispute resolution for the world’s highest volume production region.

We want to thank everyone for supporting FilmL.A. and the work we do. We're proud of the steps we've taken to retain local production, and we're committed to continuing to improve our service to the industry, our government clients, and the communities that host on-location production.

Steve MacDonald
President

Customer Satisfaction Improves Across-the-Board...
  .
In the summer of 2005, FilmL.A. launched a comprehensive customer satisfaction survey to examine how resources should be allocated to optimize the quality of our service. We expanded the survey considerably this year by collecting and measuring data on a weekly basis. While these surveys focus primarily on location managers, they also include feedback from our government and community clients.

As illustrated below, our customers report significant year-to-year improvement by FilmL.A. in every category measured. The improved scores are the result of many important operational adjustments. Our staff has done a great job, but we recognize that there is more to be done.

Customer Satisfaction Survey Results

Survey Question 2005 2006 YTD Change
Key personnel are accessible 6.8 8.0 + 1.2
Deliver prompt and accurate responses 6.3 7.7 + 1.4
Meets agreed upon deadlines and commitments 6.6 8.2 + 1.6
Understands my needs and priorities 6.7 8.6 + 1.9
Timely resolution of issues 6.3 8.2 + 1.9
Honest and forthright communication 6.9 8.6 + 1.7
Follows through on agreed-upon requests 7.2 8.8 + 1.6
Staff collaborates with me to solve problems 7.1 8.6 + 1.5
Staff is courteous and cooperative 7.8 9.2 + 1.4
Demonstrates appropriate level of flexibility 6.6 8.7 + 2.1
Staff uses creative strategies 6.5 8.4 + 1.9
FilmL.A. is an efficient organization 5.4 7.6 + 2.2
AVERAGE RATING 6.7 8.4 + 1.7

All scores based on a 1-10 scale.

We are committed to continual improvement and wish to identify and implement as many service enhancements as possible. We welcome your comments and suggestions as we explore new ways to improve the quality of our service.

Survey Shows L.A. Losing TV Pilots to Other Regions...
 

You may have seen media reports about our recent survey of 2006 pilot production. The good news is that we had a busy pilot season, albeit less busy than last year. The bad news is that the L.A. region continues to lose ground to other jurisdictions. The number of pilots produced this year slipped 3% overall, and 23% in the Los Angeles region. L.A.’s share of the season total fell to 68% - down from its 85% share in 2005. These statistics are significant for the regional economy over both the short and long-term.

When pilots are produced elsewhere, there is an immediate and measurable loss of jobs and revenue. It is estimated that the production shift away from Los Angeles this year cost the local economy thousands of jobs and as much as $70 million in production spending. This figure is based on industry average costs of $4 million to produce a one-hour pilot and $2 million to produce a half-hour pilot.

Over the long-term, such losses are a sign of the L.A. region’s diminishing competitive advantage. It is no coincidence that the regions that have had the most success luring production away from L.A. are the ones that have implemented significant tax incentives. These incentives, combined with a growing critical mass of production infrastructure and talent, enable other regions to attract a rapidly growing share of all types of production. While L.A. remains the world’s entertainment production capital, it is becoming clear that we can no longer take this status for granted.

Burbank Schools Choose FilmL.A. for Film Permitting...
  . Burbank Schools are Film Friendly
The Burbank Unified School District (BUSD) Board of Education has voted unanimously to contract with FilmL.A. to facilitate on-location film production at the District's 20 school campuses.

BUSD Assistant Superintendent for Business Activities Steve Bradley pointed to FilmL.A.’s experience and expertise, along with the ongoing need to fund school programs, as key factors behind the Board’s decision. “Teaming up with FilmL.A. will help the District work more efficiently with the production community, and in turn generate more revenue for schools and student programs,” he said.

Since 2002, FilmL.A. has handled on-location film permits for the Los Angeles Unified School District’s 800-plus facilities. During that time, we have helped the District expand the number of campuses that host production twelve-fold (from 19 to 250 campuses).

Notification Spotlight - Filming Complaints Decline...
  . Quote
Each year, FilmL.A. distributes more than 600,000 film notifications to area residents and businesses. We also provide thousands of notifications by phone, fax and e-mail. In return, we receive very valuable feedback from the 1,000+ survey cards returned to FilmL.A. annually.

Proper notification is essential to balancing the needs of the production community with the concerns and expectations of the neighborhoods that host on-location production. FilmL.A.’s recently expanded notification process enables us to resolve many neighborhood concerns even before production activity begins.

What is truly striking is the relatively low number of complaints and high number of positive comments we receive. In the first quarter of 2006, FilmL.A. coordinated 13,885 days of filming, receiving 545 complaints and 427 positive comments. That's 3.9 complaints, and 3.1 positive comments, per every 100 permitted production days.

On the Streets – Location Production Highlights...
 

Curious to know which feature films, television shows and commercials are shooting in Los Angeles? Between the streets and stages, there are simply too many to list. Nonetheless, here are a few you might have seen recently on-location:

Feature Films:

  • Blades of Glory (DreamWorks/Paramount Pictures)
  • Fracture (Weinstock Productions/Castle Rock Entertainment)
  • The King of California (Emmett/Furla Films)
  • Mama's Boy (Warner Independent Pictures)
  • Next (Columbia Pictures/Initial Entertainment)
  • Norbit (Tollin/Robbins Productions)
  • The Brothers Solomon (Carsey-Werner Films/Revolution Studios)
  • Transformers: Prime Directive (DreamWorks/Paramount Pictures)
  • Television Programs:

  • Bones (20th Century Fox)
  • Clean House (E! Entertainment Television)
  • The Closer (Warner Brothers Television Production)
  • Edison (Touchstone Television Productions)
  • Entourage (Mo Villa Productions)
  • Heist (NBC Universal)
  • Scrubs (Touchstone Television Productions)
  • Weeds (Weeds 2 Productions)
  • Commercials (by Product/Brand):

  • Adidas (RSA Films)
  • Jack in the Box (Alta Vista Productions)
  • Mastercard (Hungry Man)
  • Nintendo (Kommitted Films)
  • Old Navy (Harvest Productions)
  • Public Storage (Sandwick Films)
  • Saturn (Anonymous Content)
  • Sears (Partizan Entertainment)
  • Special Thanks - Film-Friendly Local Officials...
     

    FilmL.A. thanks the Los Angeles City Department of Recreation and Parks for its exceptional efforts to help a DreamWorks production get the perfect shot. We're particularly grateful to Jon Kirk Mukri, Linda Barth, Joanne Bolan, and Dr. E. C. Krupp, as well as Park Film Office representatives Cezar Ballardo, Nicole Robottom, and Amy Petrique for their assistance.

    We are also grateful to Los Angeles Mayor Antonio Villaraigosa and Councilmember Wendy Greuel for championing a measure to eliminate use fees for filming at most City-owned property. The measure was approved by the City Council on July 25, 2006. We commend our elected representatives for this gesture of support for Los Angeles' signature industry. We look forward to sharing more details about the fee waiver when they become available.

    Introducing Tracy Thomas, Dir. of Community Relations...
      .
    FilmL.A. is pleased to announce the hiring of strategic planning and public affairs expert Tracy Thomas as our new Director of Community Relations. In his new post, Tracy will focus on FilmL.A.'s community outreach with the goal of improving our relationships with the neighborhoods that host on-location production.

    Tracy joins the FilmL.A. team with more than a decade of senior level management experience. He previously served as director of corporate business development & strategy for Warner Bros. Entertainment. During his five years at the studio, he spearheaded a range of initiatives to optimize business operations. He also served as vice president of public affairs for the Alliance of Motion Picture & Television Producers (AMPTP) and manager of local government relations/public policy for the California Association of Realtors.

    FilmL.A. In the News...
     

    FilmL.A. has garnered broad media coverage since our last e-Newsletter update. In-depth stories focused on our launch event, first and second quarter production numbers, annual pilot season production survey and the many positive changes underway at FilmL.A. Selected print and broadcast media clips, as well as an archive of news releases, are available on our website in the FilmL.A. In the News section.

    Did You Know...?
     

    FilmL.A. publishes quarterly updates of film activity in the L.A. region. Want to see how on-location filming has changed during the 11 years we've been in business? Check out our data, organized by subgenre and measured in permitted production days.


    About FilmL.A., Inc. Founded in 1995, FilmL.A., Inc. is a one-of-a-kind private, nonprofit corporation that works on behalf of film, television and commercial producers, Los Angeles-area residents and local government to sustain the Los Angeles region's status as the global leader in media production. FilmL.A. provides expert, one-stop permit processing and related services for the City of Los Angeles, unincorporated sections of Los Angeles County, Diamond Bar, South Gate, the 800+ facilities of the Los Angeles Unified School District and the Angeles National Forest.

     

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